A CRM Purpose Built for Property Developers

Jul 30, 2024

Whilst technology will never replace the value of an agent, Brightfox has purpose-built a CRM for property developers, with all the tools you need to supercharge your sales, marketing, and contract administration.

For over 25 years, Brightfox has been building state-of-the-art CRM software for Property Developers around the world. Although the BrightfoxCRM was initially developed for apartment developers, it has been expanded in recent years to now suit house and land developers, retirement and over 55s developers, and even home builders. An impressive array of apps within the BrightfoxCRM makes the software extremely powerful and adaptable, yet its simple-to-use and beautiful design ensures it is still very user-friendly.

Property Developers are well aware that their most valuable resource is their customer database, of prospects, past purchasers, and of course, industry contacts including agents. Off-the-shelf CRM software has proven very poor at meeting the needs of property developers, so industry-specific products such as BrightfoxCRM have proliferated in the past decade.

Generic CRM software is typically somewhat rigid in structure and function, therefore preventing the required customisation to address the specific needs of your business as a property developer. Alternatively, they can become very expensive to customise to try and mould them into a solution that suits the industry.

The BrightfoxCRM has been designed from the ground up to meet the specific requirements of property developers. Used by developers around the world, it is highly adaptable and provides a broad range of modules to meet the varied needs of developers. Covering the core requirements of capturing every new prospect, tracking all activity, bulk emailing, bulk SMS, and of course, integrating with leading marketing tools such as Mailchimp and Klaviyo are all included.

However, it is when you get to the integrated and powerful interactive masterplans, with live availability and even live contract administration with Docusign that doing business 24/7 becomes possible, and exciting. The BrightfoxCRM provides this, and more.

With the speed of modern business, and the diversified nature of the teams involved in delivering a multi-million dollar project, a connected CRM is essential for property developers. The BrightfoxCRM has an industry-leading API that enables your CRM to be connected to all of the key applications central to the success of your project. Naturally, this includes all your websites and social media platforms for inbound leads, but also includes live availability in your display suites, real-time contract updates, and even real-time contract processing, all resulting in enhanced productivity, faster speed to market, and the possibility of working in real-time with customers and partners.

Brightfox has been developing software and technology solutions for the property industry for over 25 years, and SalesCRM is our customisable, out-of-the-box CRM solution with cutting-edge tools that are underpinned by inclusive implementation and technical support. We consider ourselves a partner in your projects, with support available across sales, contract management, optimisation, project management, settlement, and transaction management. Our active role in the implementation of the software is all part of the package, and is still only one part of the many after-sales services we provide.

Reach out to our team today for a chat.
Brightfox
07 3177 0505
[email protected]

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07 3177 0505 / [email protected]

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