A CRM purpose-built for property developers

Whilst technology will never replace the value of an agent, Brightfox has purpose-built a CRM for property developers, with all the tools you need to supercharge your sales, marketing and contract administration.

For over 30 years, Brightfox has been building state-of-the-art CRM software for property developers around the world. Although BrightfoxCRM was initially developed for apartment developers, it has been expanded in recent years to suit house-and-land developers, retirement and over-55s developers, and even home builders. An impressive array of apps within BrightfoxCRM makes the software extremely powerful and adaptable, yet its simple-to-use and beautiful design ensures it is still very user-friendly.

Property developers are well aware that their most valuable resource is their customer database — of prospects, past purchasers and, of course, industry contacts including agents. Off-the-shelf CRM software has proven very poor at meeting the needs of property developers, so industry-specific products such as BrightfoxCRM have proliferated in the past decade.

Generic CRM software is typically somewhat rigid in structure and function, preventing the customisation required to address the specific needs of your business as a property developer. Alternatively, it can become very expensive to customise in an attempt to mould it into a solution that suits the industry.

BrightfoxCRM has been designed from the ground up to meet the specific requirements of property developers. Used by developers around the world, it is highly adaptable and provides a broad range of modules to meet their varied needs — covering the core requirements of capturing every new prospect, tracking all activity, bulk emailing, bulk SMS, and integrating with leading marketing tools such as Mailchimp and Klaviyo.

However, it is when you reach the integrated and powerful interactive masterplans — with live availability and even live contract administration with DocuSign — that doing business 24/7 becomes possible, and exciting. BrightfoxCRM provides this, and more.

With the speed of modern business, and the diversified nature of the teams involved in delivering a multi-million-dollar project, a connected CRM is essential for property developers. BrightfoxCRM has an industry-leading API that enables your CRM to be connected to all of the key applications central to the success of your project. Naturally, this includes all your websites and social media platforms for inbound leads, but also live availability in your display suites, real-time contract updates and even real-time contract processing — all resulting in enhanced productivity, faster speed to market, and the possibility of working in real time with customers and partners.

Brightfox has been developing software and technology solutions for the property industry for over 30 years, and SalesCRM is our customisable, out-of-the-box CRM solution with cutting-edge tools that are underpinned by inclusive implementation and technical support. We consider ourselves a partner in your projects, with support available across sales, contract management, optimisation, project management, settlement and transaction management. Our active role in the implementation of the software is all part of the package — and still only one part of the many after-sales services we provide.

Reach out to our team today for a chat — 07 3177 0505 or [email protected].