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Industry newsOctober 21, 2023

Retirement living construction booms amidst uncertainty

Property Council Survey data points to record retirement-living construction activity — and how Brightfox's technology supports age-friendly communities through the growth.

Retirement living construction booms amidst uncertainty

The latest findings from the Property Council Survey paint a promising picture for Australia's retirement living sector, with robust confidence in capital value growth and construction activity anticipated over the next year. However, amidst this optimism, concerns linger regarding uncertainties plaguing the industry.

According to Retirement Living Council Executive Director, Daniel Gannon, construction prices, materials, and labor issues continue to cast a shadow of uncertainty over the sector. Additionally, impending legislative reforms across the country pose another challenge, potentially impacting the ability of operators to construct age-friendly communities.

Despite these challenges, retirement construction activity is expected to soar to historic levels, outpacing other real estate sub-sectors combined. However, a significant decline in the development supply pipeline over the next three years looms large, largely attributed to local planning systems and legislative frameworks.

Mr. Gannon emphasizes the pivotal role retirement living can play in addressing Australia's housing crisis, especially as the population ages rapidly. With over 2,500 retirement villages nationwide, these communities offer a solution to accommodate the evolving needs of older Australians while fostering independence and access to essential services.

In response to the growing demand for retirement living solutions, Brightfox, a leading provider of sales and marketing technology solutions, has tailored innovative products to meet the unique requirements of the retirement and over 55's lifestyle sector. Their cutting-edge solutions aim to streamline operations, enhance collaboration, and drive productivity across the industry.

For retirement village operators navigating the complexities of the market, Brightfox offers customizable technology solutions designed to scale with varying organizational needs. From efficient task management to seamless collaboration tools, Brightfox empowers sales teams to adapt and thrive in the evolving landscape of retirement living.

As the industry navigates challenges and opportunities on the horizon, Brightfox remains committed to innovation, serving as a trusted partner in driving success and sustainability in retirement living communities nationwide.

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