Lead classification
Classify every lead by real buying intent, so your marketing and sales teams both know exactly where to focus their energy.
Not every lead is ready to buy — and your CRM should know the difference.
It should let you classify leads against your own custom parameters — think enquiry frequency, inspection attendance, or engagement with live listings.
That classification then makes it easy to identify true sales opportunities, and sharpen your marketing and sales strategy.
Marketing teams can see which channels and content are driving the most engagement, while sales teams can focus their time on the leads showing the strongest buying intent.
Brightfox SalesCRM takes this a step further, tracking every enquiry a potential buyer makes on any of your listed properties — no matter which external sales platform it comes through.
Each enquiry lands straight in that buyer's CRM contact profile, giving the salesperson assigned to them a clear view of the type of property this customer is really after.
From there, you can classify each contact by interest level, so your team always knows exactly where to focus their energy.
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