Foxwood Property

Project summary

Foxwood Property are one of Australia's largest project marketers. The company takes a client-focused approach to their projects and are actively involved from the very start of the process, through to the long-term staffing and management of their projects. With this in mind, it was natural that Foxwood came to us when they were looking for an integrated, live and easy-to-use CRM and sales portal.

The Brightfox team worked with Foxwood to understand their internal company processes and the outcomes they were looking for, then helped them achieve this through a CRM that works for both the management team and their sales team, and a sales portal that lets them manage their stock, external agent sales and contract process more efficiently. We've also worked with Foxwood on a number of interactive apps for their display suites, helping to elevate their sales experience and selling approach.

The challenge

Foxwood are one of Australia's biggest project marketers. With dozens of projects often in the works or currently selling, Foxwood needed a way to manage their sales pipeline without compromising their CRM and current business practices. They also needed an app for the display suite of the project Penny Place, to help streamline the sales process and support their sales team.

The solution

We provided Foxwood with an integrated sales experience via our CRM and their custom-built sales portal. This enables Foxwood to actively and effectively engage with their internal and external sales teams, control stock, and assess how the sales pipeline is progressing.

The app we created for their Penny Place project allowed Foxwood to create a streamlined, fully-interactive selling experience within their display suite. With no lag times and live availability, the sales team were able to take control of the sales process and sell the project in record time.

The outcome

By employing Brightfox's sales portals in conjunction with their CRM, Foxwood utilises our decades of experience in the proptech industry to ensure that their management and sales processes are as easy as possible. The ability to easily put a hold on a listing, manage a joint sale with another agent, and begin the contract process from just one integrated platform has saved them time and money across the dozens of projects Foxwood have brought to market over the last decade.

By using a custom-built interactive app in their Penny Place display suite, Foxwood were able to control the sales pipeline and the selling experience easily. Built to fit the project specifications, the Penny Place app aided the sales process, helping the sales team to close more sales, more easily.