Landmark

Project summary

Brightfox developed a bespoke interactive application for Aniko Group's latest development — Landmark, a luxury residential development positioned on the banks of the Nerang River at Mermaid Beach, on the southern side of Queensland's radiant Gold Coast. Designed to elevate the project's sales and marketing experience, the app invites prospective buyers to explore the development through an intuitive, highly visual digital interface.

Created in close collaboration with the project's marketing team, the platform brings the architectural vision of Landmark to life with clarity and sophistication. An integrated building and level selector allows users to navigate the North or South Tower floor by floor, exploring individual apartment layouts and floorplans in detail. This layered approach helps prospective buyers understand the building's structure and appreciate the relationship between apartments, outlooks and amenities.

To further convey the lifestyle offering, the app features a curated media gallery and an interactive location map — showcasing nearby beaches, dining destinations, attractions and key lifestyle amenities across the Mermaid Beach and Broadbeach precincts.

The platform was delivered in two formats: a large-format display suite version and a web-based version accessible online. Together, these ensure a consistent and compelling presentation across both physical and digital environments — whether a buyer is visiting the sales suite or exploring the project remotely.

The outcome

The Landmark interactive platform gives the sales and marketing team a sophisticated digital tool to communicate the scale, design and vision of the development. By guiding users through the tower structure, apartment levels and detailed floorplans, the application transforms complex architectural information into an accessible and engaging experience.

Dual deployment across display suite screens and web extends the project's reach well beyond the physical sales environment. Prospective buyers can continue exploring the development online after visiting the suite — sustaining engagement throughout the consideration and decision-making journey.

The result is a polished digital experience that mirrors the ambition of Landmark itself — supporting the sales process while powerfully communicating the design, lifestyle and architectural vision of one of Mermaid Beach's most significant upcoming developments.