The Stanley

Project summary

Brightfox developed a bespoke interactive display application for The Stanley Residences display suite, designed to support the onsite sales team with an engaging and flexible presentation experience. The installation utilises two touchscreens alongside a large projector display, allowing sales agents to guide visitors through the development's key features in a highly visual and immersive way.

The application was custom designed to reflect the refined aesthetic of The Stanley, drawing on the project's elegant materials, calm palette and luxury positioning. Features such as the colour scheme selector, image and video galleries, and location explorer allow potential buyers to explore the residences in greater depth, while communicating the sense of elevated urban living the project embodies.

As the display suite also showcases another Sarazin development, Murcia, Brightfox implemented a custom project switching system. This allows the sales team to seamlessly switch between both developments on site, enabling the space to be reused for multiple projects while maintaining a tailored and polished presentation for each.

The outcome

The Stanley display suite now functions as a dynamic and adaptable sales environment, giving the sales team powerful visual tools to present the development and its surrounding lifestyle. The combination of large-scale projection and responsive touch displays creates an engaging experience for visitors, allowing them to explore the residences, interiors and location in an intuitive way.

The addition of the custom project switcher also provides long-term flexibility for the developer, allowing the display suite to support multiple projects from the same space without compromising presentation quality. The result is a refined and highly effective sales platform that enhances the customer journey while supporting the team on site.